{"id":1089,"date":"2025-10-19T07:58:36","date_gmt":"2025-10-19T07:58:36","guid":{"rendered":"https:\/\/techolaskochi.com\/resources\/?p=1089"},"modified":"2025-10-24T12:55:43","modified_gmt":"2025-10-24T12:55:43","slug":"what-is-data-analytics-a-beginners-guide-for-students-in-kerala","status":"publish","type":"post","link":"https:\/\/techolaskochi.com\/resources\/what-is-data-analytics-a-beginners-guide-for-students-in-kerala\/","title":{"rendered":"What Is Data Analytics? A Beginner&#8217;s Guide for Students in Kerala"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1089\" class=\"elementor elementor-1089\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c549d88 e-flex e-con-boxed e-con e-parent\" data-id=\"c549d88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97a7b27 elementor-widget elementor-widget-text-editor\" data-id=\"97a7b27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Data analytics is how businesses turn numbers into insights and helping them understand what customers want, improve products or services, and predict future trends.<\/span><\/p><p><span style=\"font-weight: 400;\">You actually see data analytics in action every day. When Netflix recommends shows you&#8217;ll love, Swiggy suggests your favorite dishes, or Amazon knows exactly what you might buy next. That&#8217;s data analytics behind the scenes.<\/span><\/p><p><span style=\"font-weight: 400;\">Today, it&#8217;s one of the most in-demand skills in Kerala and across the world. With Kochi growing as a tech hub and companies around Infopark hiring skilled analysts, learning data analytics has become a brilliant career move for students and freshers.<\/span><\/p><p><span style=\"font-weight: 400;\">In this guide, you will go through a complete introduction to data analytics,<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is Data Analytics<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why Is Data Analytics Important in Today&#8217;s World?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Types of Data Analytics\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Career Opportunities in Data Analytics for Students in Kerala\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to Become a Data Analyst: Skills You Must Learn<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to Start Learning Data Analytics in Kerala\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why Choose Techolas Technologies for Data Analytics<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explore the Professional <\/span><span style=\"font-weight: 400;\">Data Analytics Course\u200b in Kerala<\/span><span style=\"font-weight: 400;\"> with Techolas<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff87fb1 e-flex e-con-boxed e-con e-parent\" data-id=\"ff87fb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ffac61 elementor-widget elementor-widget-text-editor\" data-id=\"4ffac61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><b>What Is Data Analytics?\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">Data Analytics is the process of collecting, transforming, and organizing raw data to gain actionable insights, make predictions, and support informed decision-making. It involves examining large sets of data to find functional patterns, insights, and trends that can guide business strategies.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In simple terms, data analytics helps businesses and individuals to turn numbers into insights, whether it is understanding customer behaviour, improving market performance, or optimizing operations. It enables organizations to use real-world information effectively, make smarter decisions, and gain a competitive edge in the market.<\/span><\/p><p><span style=\"font-weight: 400;\">A data analyst will transform such complex numbers into clear, meaningful insights that organizations can use to plan their next steps with confidence.<\/span><\/p><p><span style=\"font-weight: 400;\">Here are some examples to easily understand how data analytics is used in real life.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A supermarket uses analytics to find out which products sell best during Onam.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A hospital uses patient data to predict potential disease outbreaks.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A bank uses analytics to detect and prevent fraudulent transactions.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Every industry generates data, and companies that organize and utilize this information can plan their future more than just understanding the present.\u00a0<\/span><\/p><h2><b>Why Is Data Analytics Important in Today&#8217;s World?\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">Data is everywhere, and we use it in our daily lives, whether we know it or not. Every day, humans generate over 328 million terabytes of data through phones, sensors, websites, and apps.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In this fast-growing world, Companies can no longer make random guesses. To stay competitive, they must make decisions based on accurate data. That&#8217;s why data analysts have become the backbone of every industry.<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enhance Decision-Making<\/b><span style=\"font-weight: 400;\"> \u2013 It helps businesses understand what works and what doesn&#8217;t, using accurate data. Its fact-based insights help organizations to make confident, evidence-based decisions rather than relying on guessing.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improve operational efficiency<\/b><span style=\"font-weight: 400;\"> \u2013 By analyzing performance data, Data analysis reveals blockages and inefficiencies in your operations. It enhances the company&#8217;s efficiency and simplifies workflows by lowering operational costs and minimizing wasted resources without sacrificing quality.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalized Experiences<\/b><span style=\"font-weight: 400;\"> \u2013 Brands like Netflix and Amazon use analytics to recommend exactly what users want. This way, Businesses use analytics to understand customer behavior and create customized marketing campaigns or product recommendations.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Competitive Advantage<\/b><span style=\"font-weight: 400;\"> \u2013 Combining the power of data analytics with market insights, customer experiences, efficient operations, and informed decision-making gives businesses an unbeatable competitive edge. It helps companies to grow faster with fewer mistakes by utilizing analytics.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enhance Forecasting and Planning<\/b><span style=\"font-weight: 400;\"> \u2013 Analytics helps to improve overall business planning by analyzing future trends, customer demand, and potential risks. It also enables businesses to understand their current audience, identify gaps in existing products or services, and develop new offerings to meet those market needs.<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Data analytics has an essential role across industries like finance, healthcare, and e-commerce, helping professionals make the right decisions through data-driven insights. With the growing scope of data analytics in Kerala, especially in IT firms at Infopark and emerging startups, many learners are exploring data analytics courses in Kerala to begin their journey toward becoming skilled data analysts.<\/span><\/p><h2><b>Types of Data Analytics\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">Data Analytics is a process with four types. Each type has its own importance in helping businesses to make data-driven decisions. Let&#8217;s review each type of Data Nalytics and its use cases.\u00a0<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Descriptive Analytics<\/b><span style=\"font-weight: 400;\"> \u2013 Descriptive analytics helps companies to summarize historical data to understand past events and trends. It answers questions like &#8220;What happened?&#8221; and gives a clear picture of performance through metrics, reports, and dashboards.<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">For example, a retail company may use descriptive analytics to discover that sales dropped by 10% last month. It provides accurate insights about business activities, serving as the foundation for deeper analysis.<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Diagnostic Analytics<\/b><span style=\"font-weight: 400;\"> \u2013 Diagnostic analytics help to identify why something occurred. This takes findings from descriptive analytics and finds the cause of why it has happened, such as unexpected changes in a metric or sudden changes in the market.\u00a0<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">For example, after noticing a sales drop, a company might find that reduced social media promotions led to lower engagement. This helps businesses understand the reasons behind outcomes and make fact-backed corrections.<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Predictive Analytics<\/b><span style=\"font-weight: 400;\"> \u2013 Just like its name, Predictive analytics forecasts future trends using statistical models, data mining, and machine learning. It also helps businesses anticipate events before they happen and identify how long the trend will last.<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">For example, an e-commerce brand might predict lower sales during holidays due to past trends or customer behavior data. Such foresight allows companies to prepare better marketing and inventory strategies.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prescriptive Analytics<\/b><span style=\"font-weight: 400;\"> \u2013 Prescriptive analytics is the most advanced stage. It recommends actions using insights from predictive, diagnostic, and descriptive data to achieve desired outcomes. Combining data with algorithms and AI helps organizations make proactive decisions that drive growth and customer satisfaction.<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">For example, if predictions show declining sales, prescriptive analytics recommend increasing ad spend or offering discounts to boost performance. It empowers businesses to act confidently based on proven insights.<\/span><\/p><h2><b>Career Opportunities in Data Analytics for Students in Kerala\u00a0<\/b><\/h2><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Kerala&#8217;s IT sector has seen rapid growth, especially around Kochi, Trivandrum, and Calicut, where companies are heavily using data to guide business decisions. As more companies depend on data to make decisions, the demand for skilled data analysts and related professionals is rising across industries.<\/span><\/p><p><b>Common Job Roles<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data Analyst \u2013 Interpreting and visualizing data to guide decisions in business.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business Analyst \u2013 Bridging data insights with business strategy.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data Visualization Specialist \u2013 Creating dashboards and reports for clarity.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">MIS Executive \u2013 Managing and analyzing management information systems.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data Engineer (advanced) \u2013 Building data infrastructure for analytics.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data Scientist (advanced path) \u2013 Using AI and machine learning to predict outcomes.<\/span><\/li><\/ul><h3><b>Industries Hiring in Kerala<\/b><\/h3><p><span style=\"font-weight: 400;\">IT firms in Infopark and Technopark, industries like banking, healthcare, education, e-commerce, and logistics, and organizations are actively hiring professionals who can turn raw data into meaningful insights.<\/span><\/p><h3><b>Top Companies Recruiting<\/b><\/h3><p><span style=\"font-weight: 400;\">Infosys, TCS, Wipro, Cognizant, Accenture, and top startups in Kakkanad and Infopark frequently offer roles in data analytics.<\/span><\/p><p><span style=\"font-weight: 400;\">With average salaries ranging from \u20b93.5 LPA for entry-level roles to \u20b910 LPA for experienced analysts, this field offers excellent growth potential. According to Techolas&#8217; placement statistics, 95% of trained students have successfully secured positions in leading firms, a strong indicator of the growing demand for data analytics professionals in Kerala.<\/span><\/p><h2><b>How to Become a Data Analyst<\/b><b>: Skills You Must Learn<\/b><\/h2><p><span style=\"font-weight: 400;\">To build a successful career as a data analyst, you need a balanced mix of <\/span><b>technical<\/b><span style=\"font-weight: 400;\"> and <\/span><b>analytical<\/b><span style=\"font-weight: 400;\"> skills. These skills help you to collect, interpret, and present data in a way that supports business decisions effectively.<\/span><\/p><h3><b>Technical Skills<\/b><\/h3><p><span style=\"font-weight: 400;\">A strong foundation in tools and technologies is essential. Excel and spreadsheets are used to organize and clean data efficiently. SQL helps analysts fetch and manage data from databases, while Python is used for automation, data modeling, and advanced analytics. Visualization tools like Power BI and Tableau make complex insights easy to understand through interactive dashboards. Knowledge of statistics and probability helps interpret data accurately and draw reliable conclusions.<\/span><\/p><h3><b>Analytical and Soft Skills<\/b><\/h3><p><span style=\"font-weight: 400;\">Beyond technical expertise, analytical thinking is vital for recognizing patterns and solving problems. Strong communication skills help to explain insights clearly to non-technical audiences. Attention to detail ensures accuracy in reports, and curiosity drives analysts to ask meaningful questions that data can answer.<\/span><\/p><p><span style=\"font-weight: 400;\">You can develop all these skills through a structured, hands-on learning approach. The Techolas Data Analytics Course covers essential <\/span><span style=\"font-weight: 400;\">skills required for data analytics<\/span><span style=\"font-weight: 400;\">, tools, and concepts, including Excel, SQL, Power BI, and Python, preparing students to enter and grow in the analytics field with confidence.<\/span><\/p><h2><b>How to Start Learning Data Analytics in Kerala\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">If you&#8217;re a student or fresher in Kerala, wondering how to begin your journey into data analytics, here&#8217;s a clear step-by-step roadmap to guide you:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Understand the Basics<\/b><span style=\"font-weight: 400;\"> \u2013 Learn what data analytics is and how it&#8217;s used in real-world industries like IT, health, finance, etc. And also understand the scope of Data Analytics to get a deep picture of this career.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Get Comfortable with Excel<\/b><span style=\"font-weight: 400;\"> \u2013 Excel is where most analysts begin. Practice cleaning, sorting, and visualizing small datasets. It helps to build the foundation for advanced tools later.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Explore Tools That Strengthen Data Analytics<\/b><span style=\"font-weight: 400;\"> \u2013 Discover the essential tools used by professionals, such as SQL, Python, Power BI, and Tableau. Even a basic understanding of what these tools do can make you curious and help you grasp how analytics works in real businesses.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Try Hands-On Practice<\/b><span style=\"font-weight: 400;\"> \u2013 Apply what you learn by experimenting with sample projects like analyzing sales trends or creating a simple dashboard.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Join a Structured Course with Mentorship<\/b><span style=\"font-weight: 400;\"> \u2013 A well-designed course gives you direction, real-world exposure, and the confidence to work on live projects. The <\/span><a href=\"https:\/\/docs.google.com\/document\/d\/1P47hcXl2UyPJWYZ7NKu2sUaAfbhjK2e078ybvxyOpAI\/edit#\"><span style=\"font-weight: 400;\">Techolas Data Analytics Course in Kochi<\/span><\/a><span style=\"font-weight: 400;\"> offers a 6-month, job-oriented program with guaranteed placement, offering <\/span><span style=\"font-weight: 400;\">data analytics for beginners<\/span><span style=\"font-weight: 400;\"> to gain both technical and analytical skills through hands-on training and expert mentorship.<\/span><\/li><\/ol><h2><b>Why Choose Techolas Technologies for Data Analytics<\/b><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kerala&#8217;s Trusted IT Training Institute<\/b><span style=\"font-weight: 400;\"> \u2013 With years of experience in the industry, Techolas has gained a trusted name for IT courses with placement in Kochi, with quality training and expert mentors.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dedicated Placement cell with 95% Placement<\/b><span style=\"font-weight: 400;\"> \u2013 Our strong team of placement support team helps every student to get a high professional job in top companies.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>6-month Industry-ready Syllabus<\/b><span style=\"font-weight: 400;\"> \u2013 Industry experts design our syllabus by blending theory with practical training to get confidence and make you ready for a job in just 6 months.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Small Batch Sizes<\/b><span style=\"font-weight: 400;\"> \u2013 Techolas keeps the batches very small in size to ensure each students get personalized guidance to clear the doubts and focus on every student.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hands-on Projects<\/b><span style=\"font-weight: 400;\"> \u2013 We focus on real-world projects, and you will build industry-grade dashboards and case studies to attend the interview with confidence and to showcase in interviews.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hybrid Mode<\/b><span style=\"font-weight: 400;\"> \u2013 Techolas provides both online and offline options to ensure your flexibility. The hybrid models allow you to learn from anywhere with live mentor support and guidance.\u00a0<\/span><\/li><\/ul><h2><b>Explore the Professional <\/b><b>Data Analytics Course\u200b in Kerala <\/b><b>with Techolas<\/b><\/h2><p><span style=\"font-weight: 400;\">Data Analytics is the career of the future. For students in Kerala, the <\/span><span style=\"font-weight: 400;\">Data Analytics scope in Kerala<\/span><span style=\"font-weight: 400;\"> offers endless growth opportunities, and at Techolas, you&#8217;ll gain the skills and knowledge that the industry expects from a professional. Whether your background is engineering, science, or commerce, you can become a skilled Data Analyst with the proper training.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Data analytics is how businesses turn numbers into insights and helping them understand what customers want, improve products or services, and predict future trends. You actually see data analytics in action every day. When Netflix recommends shows you&#8217;ll love, Swiggy suggests your favorite dishes, or Amazon knows exactly what you might buy next. That&#8217;s data [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is Data Analytics? A Beginner&#039;s Guide for Students in Kerala<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/techolaskochi.com\/resources\/what-is-data-analytics-a-beginners-guide-for-students-in-kerala\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Data Analytics? A Beginner&#039;s Guide for Students in Kerala\" \/>\n<meta property=\"og:description\" content=\"Data analytics is how businesses turn numbers into insights and helping them understand what customers want, improve products or services, and predict future trends. You actually see data analytics in action every day. When Netflix recommends shows you&#8217;ll love, Swiggy suggests your favorite dishes, or Amazon knows exactly what you might buy next. 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